Online reputation management is something most people have heard of, but they may not know what it means or why it is becoming so important. Businesses need to be aware of their online reputation, because most people make their decisions about what businesses to use based on information that they find online. That’s where online reputation management comes in. This is particularly true for hotels and other businesses in the travel and hospitality industry.
According to a recent news article on Hospitality Net, Trip advisor states that over 90% of hotel owners consider online reviews and other online information key to thier success. This makes sense, because travlers do not always have past experiences to rely on when making their decision. That’s why online reputation management is key to a hotel’s abiltity to stay in business and fill rooms.
Online reputation management uses online resources to help make sure that positive information comes up first when potential customers search for you or your company. They will help highlight positive reviews and make sure that damaging information, particularly information that is false or misleading is taken off the internet. If they can not get bad reviews removed they will do everything they can to make sure that this information is outshined by postive information.
An online reputation managment firm does the same job that a PR firm does for a business or celebrity, but online. In this day and age, having a good reputation online is just as important, if not more important than having a good real life reputation.
In the hotel and travel industry, the numbers speak for themselves.Over 65% of travelers plan and research their trips online before then begin booking there holidays. For many of these people this is before they even know where they are going. Having a great reputation online is a key part of making sure that this research leads them to your hotel. Once they start planning thier trip, around 75% use the internet to start planning their trip, including booking their hotels. When it comes down to choosing a hotel, 35% say that positive online reviews help them choose a hotel.
All of these makes it clear that online reputation managment is key for hotels to survive in this very competative industry.