Surprisingly many individuals are not aware that many cosmetic still use animal testing. Unfortunately this practice exists and animals continue to be put through painful (even fatal) procedures using various types of animals. There are cosmetic brands out there that are cruelty free (and vegan) that can assist in eventually putting an end to the testing of voiceless animals for cosmetics.
Perhaps there is no crueler exercise than that of animal testing. Without sedation, animals of every type go through procedures that are often horrific. Another issue is that testing on animals does not guarantee that cosmetics are safer for human use. This practice is extremely harsh and not accurate, that more companies are stopping this practice for their cosmetic manufacturing, instead opting to go cruelty-free.
To be certain a cosmetic product lacks animal ingredients and avoids animal testing, be sure the label states “vegan” or derives from a brand that is vegan. If you doubt the label ingredients, attempt to research the company or even call the company and ask questions. Thankfully there are cosmetic companies whose goal at inception was to not harm animals in any way. One of these companies is Lime Crime whose products look as they stepped directly out of the whimsical Lalaloopsy dolls playset on urbanoutfitters.com, however they have taken the lead on battling against testing on animals. From its start in 2008 they have made it known that they respect all animals and their goal has been to create incredible cosmetic colors, while being kind to animals.
Even though Lime Crime is totally cruelty free and vegan (lacks any ingredients deriving from animals), their colors, particularly their opaque lipsticks which are known as Unicorn Lipsticks offer brilliant colors that range from Styletto, New York City (an incredibly pretty yellow) to Babette (a soft pink). In 2010 Lime Crime founder Doe Deere made sure that these opaque colors stopped its use of beeswax, replacing it with synthetic wax. Also its Velvetines lipstick collection also replaced its method for petrolatum use, switching to a process that implemented an active charcoal method for filtration that is vegan and cruelty safe (some companies use filtration done through the use of animal bone char). However now the company has omitted Petrolatum as an ingredient but it has not altered the products as the Velvetines are similar to a gloss but provides a good matte lipstick.
Like Lime Crime, many cosmetic companies continue to urge other brands to stop its animal testing and they refuse to stop their battle. When you buy cruelty free/vegan you can feel good knowing that your lipstick or eye shadow did not hurt a defenseless animal and you are doing your part to ensure this.