As Amazon works on becoming the website that offers everything, Kate Hudson is preparing Fabletics to become the company that is most well known for fitness clothing for women. She has already reached many of the Millennials that are looking for workout gear that is enticing. Women want to look good while they’re working out. They are not trying to wait until they get in shape to get into cute clothes. To the contrary, they want to be able to find something that is suitable for working out that also looks flattering even while they’re outside of the gym. This is what the concept of athleisure is. It is clothing that is comfortable enough to lounge around in outside of the gym, but it is also durable enough to withstand the workout routines that women may encounter.
Amazon sells clothing for working out, but it is Kate Hudson that has hopped on the athleisure bandwagon and managed to ride this concept to the top of the fitness gear pyramid. She has managed to be a good competitor in the industry because she has been able to do a whole lot with this brand that is a different look for women that are working out.
The success of Fabletics is not all by Kate Hudson alone. She has other co-founders that have partnered with her on this company. These co-founders have already known about the way that the e-commerce industry works. They had the upper hand in creating companies that use subscription services to gain customers. This is something that Kate Hudson has continued with Fabletics, and it is a very profitable concept. Many people that have analyzed the market may believe that this is the thing that has separated her from Amazon. It is the thing that has allowed her to successfully compete even though Fabletics is much smaller than Amazon.
Subscription services all play a part in to the marketing strategy. It is part of the brand awareness in that there are not many other sites that allow people to build style profiles. With this concept a person can log on to the site for the first time and answer quick questions about their style. From this they can get a style profile for subscription services to Fabletics.
These are definitely different aspects of business that someone like Kate Hudson may not have known a decade ago. She was totally involved in her acting career prior to fabletics, and she did not have the business know how to run a company such as this. She could have easily taken on the title of co-founder and simply become a figurehead for the company in terms of advertising. This is not something that she was interested in. She wanted to know the ins and outs of how this company would work. She wanted to be able to build a brand that could be respected and recognized easily. All of her time in the business has allowed her to totally reinvent herself.