Fabletics Is Changing the Way Women Buy Apparel Online

What would you think if you could get a top quality sports apparel set for $25 with free shipping? Would you jump all over this deal? Chances are you are just like many other women who have discovered the amazing deals to be had at Fabletics. Forget about spending over a hundred dollars for a top quality set of yoga pants, now you have access to the latest releases, lowest prices, and free shipping right to your door.

 

How does Fabletics work? The beauty of this company is that they make it easy for anyone to have access to all this sports apparel at your fingertips. Visit the website and make your first purchase, instead of the $100+ price tag, it is delivered to your door for $25 including shipping. To take advantage of these prices in the future, you only need visit the site again and register to become a VIP member.

 

So what is a VIP member? Visit Fabletics and take a short Lifestyle Quiz, once completed you are enrolled as a VIP member and from here out, all your purchases are marked down to under $50. VIP members get free shipping on all orders, and the staff at Fabletics will hand pick different pieces of sports apparel based on your quiz answers for your consideration each month. This is like having your own personal shopper looking out for you each month.

 

Here is the buzz about Fabletics around the internet:

 

A reviewer named Tami on Trust Pilot says, ” I can now get all my workout apparel for a fraction of what I was paying at the mall. Best part is that my selections made for me already, and one I am at the Fabletics site I can approve, cancel, or select something different. I love the face Kate Hudson is the co-founder, gives the site even more credibility.”

 

Sheila from the Krazy Coupon Lady site says, “Although the team selects my outfits each month, nothing ever ships without my approval first. Some months I just hit the pass this month button and come back next month to shop again. Never any pressure here!”

 

A Foodie Stays Fit reviewer commented, “Every order I have placed since becoming a VIP shipped for free. That saved me over $100 already this year, not to mention the huge drop in prices I paid for my three-piece sports outfits. Huge selection, low prices, and free shipping, everything a woman could want in a shopping experience”.

Fabletics, Rapidly Growing Active Wear Business

Fabletics

If you are looking for active wear you might be looking into Fabletics by Kate Hudson. Fabletics is an online subscription site for women that sells active wear such as yoga pants, sports bras, leggings and even socks and underwear. Fabletics now also stocks dresses, skirts, hats, and scarves. Fabletics was founded in July of 2013 by Kate Hudson, Don Ressler, and Adam Goldenberg. The company officially launched on October 1st, 2013. In June of 2015, two years after Fabletics was founded, they launched FL2. FL2 is a men’s active wear line. FL2 was designed by Kate Hudson’s brother Oliver Hudson. FL2 includes many different types of shorts, shorts, sweatpants, and hoodies. In September and October of 2015 Fabletics opened their first physical retail stores. In February of 2016, Forbes Magazine reported that between 75 and 100 Fabletics stores are scheduled to open in the next 3 to 5 years.

 

Fabletics Membership

Fabletics is a membership based service. When you register for a Fabletics account you will need to take a survey. In the survey, you will state your preferred workout clothing, colors, and prints. Fabletics VIP members will receive an email for the month that has new outfits that are chosen for you based on your style preferences. You can either chose to get the outfits or opt out. However, if you opt not to get the outfit for the month you will still be charged $49.95. The money will be credited to your Fabletics account and from there, you will be able to choose your own outfits for the month or save your credits to use at a different time. Fabletics offers free shipping on all orders of $49.95 or more in the U.S. Fabletics also offers free exchanges. If you are not happy with your purchase you can send it back and get something different.

 

Rapidly Growing Buisness

Amazon currently controls about 20% of the online fashion E-Commerce market. One thing that has helped Fabletics grow $250 million in 3 years is reverse showrooming. What is reverse showrooming? Reverse showrooming is where customers go online to research their products and then go into a physical store to purchase the product.

 

How is Fabletics Diffrent

Fabletics is different because they encourage their customers to use reverse showrooming. Between 30 and 50% of people that go into a Fabletics store are already members, and another 25% become members while they are in the store. Fabletics uses online local data about preferences. This means that the physical Fabletics stores will only stock items that are likely to appeal to the locals that will be entering the store. The items in the store can be changed based on the changing fashion trends in the area, the local member’s preferences, and real-time sales. When customers come into the store they can actually see the products and find the correct size without the hassle of having to send the item back if it does not fit. Once the customer knows his or her correct size and style it makes ordering online easier.

 

Fabletics Summary

Fabletics is a fast growing membership based active wear company designed to meet your needs as a customer. They offer many different types of active wear for both men and women. Fabletics has many physical stores currently open and are planning to open many more over the next few years.

Fabletics Marie Claire

Fabletics is an athleisure company that was founded by Don Ressler,Adam Goldenberg, and Kate Hudson in October 2013. By January 2015, a little more than a year after opening, more than one million orders had been shipped.

Fabletics offers trendy designed, extremely comfortable active wear for women. This line includes pants, tank tops, tees, sports bras, and most recently dresses and swimsuits. The best part of the Fabletics athleisure outfits is that they are meant to be worn anywhere. You can wear the same outfit for an exercise workout, in the office, out with friends, lounging around the house, and yes even out on the town for date night.

Fabletics is a uniquely innovative company in that you do not even need to leave your couch to shop for their clothing. With just a few clicks of your mouse, you can join their VIP membership and receive a new, hand-picked-for-you outfit every month. If you elect not to receive an outfit one month, not a problem. Outfits start at $49.95/month, but if you hurry and join today, you can receive your first outfit for as low as $25.00.

On March 29, 2016, Marie Claire author Mehara Bonner met up with Kate Hudson, co-founder of Fabletics, to discuss the latest addition to her athleisure wear line at http://www.adweek.com/news/advertising-branding/kate-hudsons-fabletics-made-headlines-its-ad-campaign-bleeped-word-168558. Starting mid-April, dresses and swimwear became available to everyone.

In this interview, Kate Hudson explained her athleisure outfits can be worn anywhere; from the office to date night. The new line of comfortable dresses are made from the same materials as the athleisure outfits you wear for exercise workouts and help to suck you in, so you look and feel great. The swimsuit line of Fabletics was created with the active woman in mind, to enhance performance without losing the femininity of the swimsuit. This line of athleisure wear has been created to help women be fit and healthy for half the price by direct selling to the consumer. To read the entire interview, click on this link: http://www.bustle.com/articles/152217-when-do-fabletics-dresses-come-out-shop-these-athleisure-styles-stat-photos.