Fabletics is an athleisure company that was founded by Don Ressler,Adam Goldenberg, and Kate Hudson in October 2013. By January 2015, a little more than a year after opening, more than one million orders had been shipped.
Fabletics offers trendy designed, extremely comfortable active wear for women. This line includes pants, tank tops, tees, sports bras, and most recently dresses and swimsuits. The best part of the Fabletics athleisure outfits is that they are meant to be worn anywhere. You can wear the same outfit for an exercise workout, in the office, out with friends, lounging around the house, and yes even out on the town for date night.
Fabletics is a uniquely innovative company in that you do not even need to leave your couch to shop for their clothing. With just a few clicks of your mouse, you can join their VIP membership and receive a new, hand-picked-for-you outfit every month. If you elect not to receive an outfit one month, not a problem. Outfits start at $49.95/month, but if you hurry and join today, you can receive your first outfit for as low as $25.00.
On March 29, 2016, Marie Claire author Mehara Bonner met up with Kate Hudson, co-founder of Fabletics, to discuss the latest addition to her athleisure wear line at http://www.adweek.com/news/advertising-branding/kate-hudsons-fabletics-made-headlines-its-ad-campaign-bleeped-word-168558. Starting mid-April, dresses and swimwear became available to everyone.
In this interview, Kate Hudson explained her athleisure outfits can be worn anywhere; from the office to date night. The new line of comfortable dresses are made from the same materials as the athleisure outfits you wear for exercise workouts and help to suck you in, so you look and feel great. The swimsuit line of Fabletics was created with the active woman in mind, to enhance performance without losing the femininity of the swimsuit. This line of athleisure wear has been created to help women be fit and healthy for half the price by direct selling to the consumer. To read the entire interview, click on this link: http://www.bustle.com/articles/152217-when-do-fabletics-dresses-come-out-shop-these-athleisure-styles-stat-photos.