Some people use make up as a way to cover flaws and enhance what they like about their features. However, many women like to use their make-up in a bolder way. They like using their make-up like art to express who they are. Lime Crime is the perfect make-up line for those who like expressive and unique make-up colors.
Lime Crime is the dream and creation of its owner, Doe Deere. Doe was born in Russia but she was raised in NY City. She started the company in 2008 with very little money but a lot of passion. Because she started small but with big dreams, she encourages others to not “quit their daydream,” too.
As a matter of fact, she is a huge supporter of women who desire to start their own businesses and frequently gives talks and mentors women in order to help them achieve their goals. She speaks about trusting your instinct when in business and letting it be your guide. She regularly encourages women entrepreneurs by participating in events such as the PHAMExpo.
One of Doe’s guiding passions is her love for animals. Not only does she give regularly to a shelter and own rescue cats, she also refuses to test her products on animals. In accordance with her care for animals, all Lime Crime products are cruelty-free and vegan.
Doe is a former rock band member and beauty blogger. She brings an adventurous attitude and interest in beauty products to her cosmetics. You can see that intense spirit represented all throughout her line. Some of her lip colors have names like Riot and Trouble, and they are definitely daring. However, there are softer colors such as Cashmere and Coquette for days when you are feeling more demure.
Lime Crime has recently partnered with Urban Outfitters where they will be launching a new lipstick called Eraser. Additionally, they will soon be coming out with a line of hair color which promises to be just as creative as their make-up. They even offer a feature on their website called Hairspiration. Here, customers can find make-up colors that will complement various hair colors and Instagram photos from Lime Crime customers showing off their creations.
Lime Crime is an exciting brand with colors for those who love beauty products that are artistic and unique. There’s truly something for everyone from those who like bright and bold to those like a softer look. With new products and a hair color line coming out, they are definitely a company to watch.